In September 2017 Barry Callebaut, the world’s leading manufacturer of high quality chocolate and cocoa products, revealed the fourth type of chocolate ‘Ruby’, 80 years after the launch of White chocolate, the third type of chocolate after Dark and Milk.
Create a new brand for a consumer market that introduces this ‘fourth chocolate’.
Create a brand that is more than just packaging. Create a brand that could make a difference. Appeal to ‘millennials,’ help provide education/ training to women in the ivory coast and channel women’s empowerment throughout.
IAMRUBY. A chocolate bar that gives back to the communities that make it.
IAMRUBY works with female led cocoa collectives of the Ivory Coast to produce only the finest Ruby Chocolate andwonderful opportunities for the hard working women of the industry.